On November 14th, 2023, Trace3 and the Detroit Lions unveiled a pioneering Analytics War Room at Ford Field, signaling a major leap in NFL technology and fan engagement. The event, attended by notable political and community leaders, highlighted the transformative potential of AI and data analytics in revolutionizing sports entertainment and supporting Detroit's economic and community development.

Trace3 has joined forces with the Detroit Lions to introduce the Lion's Analytics War Room best-in-class, the next iteration of a groundbreaking facility reshaping operations strategy and fan engagement. With a primary goal of minimizing fan congestion and elevating in-stadium experiences, this partnership reinforces Trace3's guiding principle: "All Possibilities Live in Technology." A special media event, including NFL star Amon-Ra St. Brown and influential figures from both the Detroit Lions and Trace3, is set to unveil the War Room's newest capabilities.

Leading technology solutions consultant, Trace3, underscored the company’s commitment to enhancing its managed services portfolio with the appointment of Mike Bank as Vice President of Managed Services, Sales.

With Bank on board at Trace3, the company plans to expand its managed services portfolio, augment its existing talent with highly experienced managed services delivery resources, and optimize its end-to-end service approach with clients.

Trace3, a technology solutions company focused on delivering business transformation, named Tony Bushell as the new general manager for the mountain states region.

Trace3 announced it closed a transaction to acquire Set Solutions, an advanced cybersecurity consulting and procurement solutions provider headquartered in Houston, Texas.

Trace3’s acquisition of Set Solutions is a continuation of the company’s strategic expansion plan. The investment allows the combined companies to deepen cybersecurity capabilities to drive success for commercial and enterprise clients.

IT solutions provider and consultant Trace3 announced that it has achieved Elite tier partner status from Snowflake, the Data Cloud company. Trace3 can accelerate the digital transformation of its joint customers who can fully leverage the performance, flexibility and near-infinite scalability of the Snowflake Data Cloud.

“Data is a strategic asset that we enable our clients to leverage at its fullest to impact all parts of their businesses,” Trace3 VP of Data & Analytics Asher Lohman said. “The big bets Trace3 has made on Snowflake as a core data partner coupled with this incredible achievement of Elite status aligns our team to unlock even more potential for our clients.”