Inside the episode
June 25, 2026
In this episode of The Founder Formula, co-hosts Sandy Salty and Todd Gallina sit down with Yoav Landman, Co-Founder of JFrog, to explore how an open source project born out of a real developer pain point evolved into a publicly traded company serving organizations around the world.
Yoav shares the origin story behind JFrog plus another company he founded, the early challenges of building an infrastructure company, and the lessons he learned scaling JFrog into a platform trusted by some of the world’s largest enterprises. He also offers his perspective on how AI is transforming software development, why governance and trust matter more than ever, and what first-time founders often underestimate when building a company.
From choosing the right co-founders to thinking big from day one, this episode is filled with insight for founders, operators, and technology leaders alike. Listen to this and all of the other episodes of The Founder Formula through your favorite podcast platform or right here on Trace3.com.
