Inside the episode

In this live Founder Formula conversation recorded at Trace3’s Evolve conference, your hosts Todd Gallina and Sandy Salty sit down with Yoav Regev, Co‑Founder and CEO of Sentra. Regev traces his path from nearly 25 years in Israeli military intelligence (including leadership within Unit 8200) to founding Sentra, where his team helps enterprises move faster by understanding, governing, and securing their most important asset: data. He highlights “scale” as Sentra’s core differentiator in a world where AI and modern architectures multiply data volume and velocity, and shares gratifying moments when clients use Sentra to resolve real incidents fast. Listeners walk away from this episode with pragmatic advice for entrepreneurs: cultivate resilience, hire for passion and a will to win, and “move fast.”

Inside this episode, you’ll hear more about:

• The business case for data security: why understanding and responsibly handling data is central to enterprise advantage, not just risk reduction.
• Four co‑founders, one mission: how long‑standing trust enables clean role division and faster decision‑making.
• Culture that scales: run the company with full‑company transparency (even sharing board decks), and organize everyone to serve the customer first.
• Differentiation at scale: Sentra’s focus on performing data security at AI‑era scale—privacy, compliance, and protection across massive datasets.

Listen to Episode 44 of The Founder Formula on Trace3.com, your favorite podcast platform, or watch this one on Trace3’s YouTube.