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SEPTEMBER 19, 2019

Trace3 Announces Leadership Transition To Fuel Growth

Trace3, a premier technology solutions provider for enterprise and commercial clients, announced today the promotion of Tyler Beecher to Chairman of the Board and the appointment of Rich Fennessy to Chief Executive Officer.

In their new roles, Beecher will focus on client, employee, and partner growth, while Fennessy will manage the overall strategy and performance of the business.

Under Beecher's leadership the past six years, Trace3 developed a unique, customer-centric culture that built long-lasting client relationships through an advanced technology focus. The brand cornerstones of culture and innovation allowed the business to flourish through a phase of double-digit, market-leading growth by ensuring consistent delivery of superior outcomes for clients, business partners, and employees. In 2018, the company enjoyed its best year ever, generating more than $1.0B in sales. Read full press release here

AUGUST 3, 2019

Trace3 Publishes Latest Research Report on Smart Data Intelligence

Trace3’s Research team released its latest Strategic Technology Report titled From Simple to Smart Data Intelligence. The 17-page report examines the shift in data intelligence from simple to smart as businesses begin to embrace artificial intelligence (AI) and move from a descriptive to a prescriptive focus. This research explores the drivers and hype behind this change and the downstream technologies that will be impacted by this shift, such as: the operationalization of AI, disparate data management, and edge analytics. Additionally, the report covers manufacturers in the following categories: Model Development, Model Deployment, Model Monitoring, and Data Virtualization. Read the free report here

JULY 1, 2019

Trace3 Joins the discussion at MIT Sloan CIO Symposium

Katherine Johnson from Trace3 was invited to participate in a panel at the MIT Sloan CIO Symposium. The panel was entitled The Future of Process Automation: Leveraging Robotic Process Automation & Artificial Intelligence - the discussion covered how Robotic Process Automation (RPA) and Artificial Intelligence (AI) have the potential to reduce the time and resources companies need to do business and complete tasks, many organizations aren’t experiencing these benefits. We will discuss implementation strategies, tactics, and case studies that will help you drive faster, more reliable and more affordable results. If you happen to miss the panel... Good News: you can check it out here.

The MIT Sloan CIO Symposium is the nation’s premier CIO event bringing together information technology executives from around the world and leading faculty from MIT. The annual event offers a day of interactive learning and thought–provoking discourse on the future of technology, best practices, and business that is not available anywhere else. It includes presentations, panels, networking and a closing reception. This years Event was attended by over 700 CIO’s.

JUNE 11, 2019

Trace3 Survey Reveals Widespread Lack of IT Planning for AIOps

More than Half of IT Teams Lag in Adoption of Artificial Intelligence for Datacenter Operations

Trace3, a leader in business transformation solutions, released the results of a new survey showing that 76 percent of IT teams have not yet implemented artificial intelligence technologies to improve datacenter operations, despite the benefits of AIOps for business efficiency.

Even more concerning, just 20 percent of IT managers who have implemented AIOps in the past year say they have achieved value from their investments. That compares to 38 percent who have not yet recognized value from AIOps, and 42 percent who say the extent of value from AIOps remains unclear.

Artificial Intelligence for IT Operations, known as AIOps, has emerged as a powerful tool for IT teams to automate datacenter processes by combining big data, machine learning and visualization tools. Infrastructure and operations leaders implement AIOps platforms to refine their current performance analyses. Over the next five years, the goal will be to further augment IT service management and automation.

The Trace3 survey reveals that most IT leaders are still struggling to implement effective strategies for AIOps due to a lack of clarity about their own technology expectations and business objectives, according to David Ishmael, Trace3 Vice President of Operations Analytics.

Read more here | Download Survey

APRIL 29, 2019

Trace3 Awarded Solutions Partner of the Year

Trace3 was recognized during the annual VMware Partner Leadership Summit 2019 with the Innovative Partner of the Year award for the Americas in the Solutions category. The recognition by the VMware leadership team is continued validation of the investments and focus Trace3 places on the partnership in order to deliver best-in-class VMware solutions to help clients solve their most pressing business problems. As an early pilot partner in VMC - a hybrid cloud service developed jointly by VMware and Amazon, Trace3 is integrating their expertise with VMware and the Cloud to help IT leaders navigate the path to mastering multi cloud environments. Trace3 is committed to the valuable partnership with VMware and will continue to invest in the relationship and devote the resources necessary to attain Master Services Competencies to ensure our mutual customers receive the guidance and expertise they expect to successfully deploy VMware solutions.

APRIL 16, 2019

Trace3 Completes Integration with Data Strategy and Optio Data

Trace3, announced today the completion of an eight-month integration process with Grand Rapids-based Data Strategy and Optio Data, culminating in the launch of the Trace3 brand in the Midwest and Southeast regions.

As a national brand now covering all 50 states, Trace3 will leverage its unique go-to-market strategy in the technology space, which features dedicated teams focused on innovation, emerging IT research, venture capital briefings, and advanced consulting. Read more here

JULY 25, 2018

Trace3 CIO Survey Reveals the Importance of Business Transformation

Trace3, announced the results of an original survey focused on technology and innovation designed to help identify the priorities and quantify the challenges businesses are experiencing in their business transformation journey. The survey was conducted online last month and features more than 200 responses from CIOs, CEOs, Vice Presidents, Directors of Business Operations, and Senior Management. The responses to the survey provide insight regarding key initiatives, such as Security or Machine Learning, organizations are prioritizing as well as identifying the appetite businesses possess for implementing innovative technology to empower growth and competitive advantage and enable business outcomes. Read more here

JUNE 12, 2018

Tyler Beecher Honored as STEVIE® Award Winner in 2018 AMERICAN BUSINESS AWARDS®

Tyler was honored as “Executive of the Year” in the Computer Services category of the 16th Annual American Business Awards®. He was selected for his role accelerating the Trace3’s growth and business transformation by embracing disruptive innovation and helping clients apply cutting-edge technologies to drive business results.

The American Business Awards – nicknamed the Stevies for the Greek word meaning “crowned – are the U.S.A.’s premier business awards program. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.” More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

Details about The American Business Awards and the list of 2018 Stevie winners are available at

MAY 30, 2018

Trace3 Announces It’s 2018 Outlier Award Winner: Darren Haas from GE Digital

The 2018 Outlier Award was given to Haas by a panel of 7 industry judges based on work he and his team accomplished over the past 12 months, including launching a number of initiatives to analyze and utilize critical data for medical, wind, solar, nuclear and other uses. These enterprises included the largest IoT deployment ever from edge to cloud. To support that scale, GE is one of the world’s leading businesses leveraging a NoSQL database management system capable of providing high availability with no single point of failure at scale. Haas has also embraced automation to make analytics run more quickly, removing existing intermediary stages to further shorten the window to success. This year, he plans to continue helping the teams at GE make great business decisions by implementing innovative technology to further empower internal analytics.

In his award acceptance speech, Haas thanked his family and his team for all of their support. “I’m a big believer in culture,” said Haas. “People come first, then technology.” He also congratulated his fellow Outlier Finalists and Trace3 for gathering such high-caliber IT talent every year at the Evolve conference.

You can read more about Darren Haas and the Award Here.

MAY 26, 2018

Trace3 wraps it’s Annual Evolve Technology and Leadership Conference

Trace3 hosted over 1,000 Attendees at it’s annual customer conference at the Mirage in Las Vegas on May 8th-May 10th. The conference featured “Top-Down” Messaging that began with Leadership by Legendary NFL Quarterback Peyton Manning and Trace3 CEO, Tyler Beecher, Topics on the Horizon for tech leaders, such as Virtual Reality and Augmented Reality by Rachel Sibley, How Industries are Transforming with Artificial Intelligence by Industry leader NVIDIA. Of course it wouldn’t be a Trace3 show with content featuring New Tech from the Silicon Valley, Cyber Security, ITOA, DevOps and The Next Generation DataCenter. This year’s show had a record number of presentations from customers including FOX, Qualcomm, PIMCO and AEG to name a few. The event closed out with our annual Outlier CIO Awards show co-hosted by Bill Schlough,CIO of the San Fransisco Giants and featured Finalists and Judges from noteworthy companies such as Banner Health, Box, Capital Group, Mattel, The NFL, SAP SuccessFactors and Western Digital to name a few.

APRIL 27, 2018

Trace3 COO Speaking at MIT CIO Symposium

Anthony Christie, Chief Operating Officer with Trace3, is joining the prestigious collection of speakers and presenters at the annual MIT CIO Symposium May 23, 2018. The theme for the 2018 Symposium is ‘Up Your Digital Game from Vision to Execution’. Mr. Christie is returning for a fourth consecutive year to the Symposium in a role as either a panelist or featured speaker. For 2018, Mr. Christie will leverage his global experience across multiple leadership roles in marketing, sales & business development, product management, customer experience, and operations to impart his thoughts as a panelist during the Closing the Gap Between Strategy and Execution session. As a ’98 graduate of MIT, Mr. Christie will be returning to his alma mater in support of the Symposium and to help CIOs and Senior Executives set clear objectives and focus on excellence. Learn more:

JANUARY 10, 2018

451 Reports on the Future Of Trace3 Security Practice

Trace3 will place a premium on leveraging innovation to streamline security operations and will take into account existing investments in order to increase a customer’s overall security posture. The company will avoid applying legacy thinking and products to solve new security challenges and will focus on creating alignment to the customer’s business objectives and overall strategy. 451 Research, a preeminent information technology research and advisory company, recently discussed the growing need for Managed Security Services and how Trace3 will be building towards this customer need with Tony Olzak, VP of Security at Trace3. Read the report here.

DECEMBER 18, 2017

The Importance of Application Performance Management for Your Business in 2018

David Ishmael, the Director of ITOA with Trace3, is an expert in the Application Performance Management (APM) space and engages with enterprise organizations regularly to help businesses address concerns regarding the availability and dependability of the applications that help run their businesses. As a result of his work in the segment, David has a unique view on the technology and trends driving change and impacting the Application Performance Management space. Read David’s take on the APM space in the coming year: What to Expect in Application Performance Management for 2018

NOVEMBER 16, 2017

Trace3 Solidifies its Place as a Big-Data Intelligence Service Provider

Trace3 is excited to announce that 451 Research, a preeminent information technology research and advisory company, has validated the strategic and tactical approach our Business Intelligence consultancy is utilizing to provide clients a secure, scalable, and efficient solution to their data initiatives. Trace3 is continuing to evolve as a technology services company and is now positioning itself as a ‘Transformative IT Authority’. The Data Intelligence consultancy practice is focused on customer business challenges and outcomes while including the management of data security. Read the report here.

OCTOBER 25, 2017

Trace3 Research Lead, Katherine Johnson speaks at SIM conference

Katherine Johnson, Director of Research will speak at Southern California’s Society for Information Management Fall Forum on October 26th. She will share about how Silicon Valley continues to fund technology’s future at an accelerated pace, introducing technology disruptions in all sectors from our personal lives to the way business is run. Technology enablers like machine learning, artificial intelligence and blockchain are poised to transform the enterprise at every level. Trace3, who has dedicated a fully funded research group to deliver emerging technology solutions, will dive into adoption and transformation of ML, AI and Blockchain. For more about the Fall Forum, click here:

SEPTEMBER 26, 2017

Trace3 to Host Annual Client Advisory Board with famed “Dean of Innovation” as Moderator

Each year Trace3 hosts a Client Advisory Board (CAB) and welcomes technology leaders from over twenty unique clients to a 3-day offsite conference. Working collaboratively through moderated sessions, these respected business leaders identify and discuss the challenges and opportunities that lie ahead in their industries and for their businesses. The valuable insights, guidance, and recommendations these seasoned professionals provide helps Trace3 refine and deliver a strategy to ensure we are prepared to support our customer’s changing needs.

We are proud to announce Jeff DeGraff will be moderating the 2017 Client Advisory Board this September. Jeff has advised many of the world’s leading corporations, using the Competing Values Framework he co-created, on how to grow, change and ultimately move forward to see positive results. Jeff’s creative and direct take on making innovation really happen have made him a world renowned thought leader and has prompted his clients and colleagues to dub him as The Dean of Innovation. Jeff was instrumental in the development of the Certified Professional Innovator (CPI) program designed to develop highly practiced innovation leaders which has been certified by the University of Michigan College of Engineering or Ross School of Business. Jeff’s ideas have gained such a following that he created the Innovatrium – an innovation institute in the heart of the University of Michigan’s campus. We are absolutely thrilled Jeff will be joining us for the 2017 Client Advisory Board conference.

SEPTEMBER 19, 2017

Trace3 CEO Tyler Beecher to Speak at the Best Of Breed Conference in Atlanta October 9th

Trace3 is excited to announce that Tyler Beecher is speaking at the Best of Breed Conference which is an an Invitation Only Exclusive Thought Leadership Conference hosted by The Channel Company.
Other speakers include Michael Dell, Founder and CEO of Dell, Meg Whitman, President and CEO of HPE, Steve Singh, Chairman and CEO of Docker, Pat Gelsinger, CEO of VMware. Tyler will share with the audience a few reasons why he believes any company can achieve success and it all starts by cheering for people within your organization. Knowing who and more importantly WHEN is the key. He’ll also talk about the opportunities we have when given the privilege to lead and knowing that maybe the best thing a leader can do is get out of the way. To read more about the CRN Best of Breed conference being held in Atlanta October 9th and 10th 2017 please click here:


AUGUST 01, 2017

Trace3 to host it’s 9th Annual VMWorld Party in Las Vegas

VMware’s annual user conference VMworld has been a staple event for IT Technical Professionals. This year’s 5-day event will include Hands-On Labs, VMware Certification opportunities as well as main stage keynotes from VMware experts. In addition to the main stage, VMware partner Trace3 will be hosting it’s annual VMworld Party at the four-level entertainment venue TOPGOLF Las Vegas. The networking and social affair historically has been host to over 1,000 IT professionals who are in attendance at VMworld. For 2017, Trace’s event is more exclusive and will host only 500. For information on attending the VMworld Trace3 Party, please contact your Trace3 representative.

JULY 13, 2017

UCI Launches Business Program for IT Leaders. Partners with Trace3

For the first time this Fall, the UCI Paul Merge School of Business is offering a Certificate in Business Leadership for IT Executives. The program was developed in partnership with The Center for Digital Transformation and Trace3. The certificate caters specifically to technology executives who want to enhance their business and management skill set, and be better prepared to lead their organizations through the evolving landscape. The interactive learning lessons are designed and delivered by renowned professors from the top-ranked UCI Paul Merage School of Business, thought leaders, venture capitalists, and executives from the largest companies in the world. Participants will be presented with hands-on exercises, they will work in groups to promote collaboration and networking, and will also receive practical tools and frameworks that can be applied immediately. This three day program takes place September 20th – 23rd, 2017 at the UCI Paul Merage School of Business, located on the UCI Campus in Irvine, California. For more information or to enroll, visit